About AraZim Consulting


AraZim-Consulting (“AraZim”) is a leading strategy and management consulting firm that works alongside entrepreneurs and top management to help them successfully expand and grow in international markets.

At AraZim we are committed to working closely with each client to develop, implement and execute their strategy as well as provide comprehensive, long-term support.

AraZim provides comprehensive ‘A-Z Solutions’ for our clients, by offering a broad array of practical solutions that help in the making the most complex of business decisions and task, including:

● Feasibility studies
● Business model assessment and strategic consulting
● Marketing materials production
● Financial valuation
● Capital sourcing

AraZim specializes in four core industries: Agriculture, Aquaculture, Water & Renewable Energy.



Partners and Co-Founders:


Roy Peleg (M.Sc)

Roy is an agronomist and holds a B.Sc and a M.Sc in Agriculture Science both from the Hebrew university in Jerusalem. Prior to AraZim Roy worked for several years as Marketing Director for Netafim Ltd. a world leader in smart irrigation solutions, Roy was head of marketing operation in the Asia and Pacific regions. During his overall 7 years with Netafim, Roy served as the greenhouse division director in APAC and as the corporate greenhouse division agronomist. Roy has 12 years of experience in the agro business including 5 years with Fertilizers and Chemical (ICL).

Roei Zerahia (B.Sc & MBA)

Roei Holds a B.Sc in Computer-Science & Mathematics and a MBA, both Cum Laude from Bar-Ilan University. Roei is a staff member and a lecturer at Shankar College of engineering and design in the Industrial Engineering department and also teaches at the Computer-Science Faculty in Bar-Ilan University . Roei is a member of the Merage Foundation for U.S-Israel trades MBA Executive leadership program that promotes Israeli-American business cooperation. Prior to AraZim, Roei headed a development unit in SPL Software, a project manager in Korneto Technologies and later on headed its IT division.

Amir Golan (MBA)

Amir holds a B.A in Political Science and Middle-Eastern studies (graduated cum laude) and MBA from the Ben-Gurion University. Amir also graduated from the Merage Foundation for U.S-Israel trade Executive MBA leadership program. He serves as an advisor and a guide for Entrepreneurship & Business-Planning at Rupin Academic Center. Amir is also a member of the board & the Finance committee of Tel Aviv Stock Exchange listed, ISSTA-Lines LTD (ISTA.P).


Senior Staff:


Avi Avidan (M.Sc & MBA)

Avi holds an MBA from Ben-Gurion University and an Msc in Bio-Technology Engineering. He is staff member and lecturer at Sapir College for Statistics, Bio-Technology, and Business Administration. Avi is an entrepreneur and a founder of several start-up companies in the field of clean tech. He gained extensive practical knowledge of green technologies and he is the prize winner of the European NovaTech competition for entrepreneurship and business planning and won second place in The Intel Berkeley Technology Entrepreneurship Challenge for his ventures.

Justin Karr

Justin holds a B.A. in International Relations from the University of Pennsylvania. Justin began his career in Investment Banking at JPMorgan where he advised clients in the Industrials, Transportation, Aerospace & Defense sectors on M&A and financing transactions. He then joined iStar Financial Inc. (NYSE:SFI) where he was responsible for analyzing new business opportunities and managing the existing portfolio of alternative investments in the alternative energy, technology/communications, infrastructure, healthcare, and timber sectors.

Eran Groner

Joined Arazim after graduating the Ben-Gurion university school of management, Eran has primarily focused on financial services to start-ups. Today, Eran has helped several clients in the fields of aquaculture and agriculture grow their business substantially. Eran is accompanying start-up companies in various stages, providing them with financial valuations, business modeling, budgeting and budget control, investor relations, investment negotiations and other economical and financial aspects of the company, working alongside founders CEO's, CFO's, as well as investors and strategic partners.

Naama Aviv (Agronomist .B.Sc.)

Naama holds a Bachelor of Agricultural and Environmental Science. Naama brings extensive knowledge in several agricultural aspects, including classical agronomy, nursery, plant cultivation, breeding and seed production. Before joining Arazin Naama served as an agricultural advisor for The Agricultural Extension Service of The Israeli Ministry of Agriculture and spent 6 years as an agronomist in Evogene Ltd. Tel-Aviv Stock Exchange (TASE:EVGN) where she gained extensive experience in biotechnology in the field of plant transformation.